YouTube Launches @username Handles To Help Drive Traffic

October 11, 2022

YouTube has announced a new way for users to find and engage with content creators by tagging their handles. Handles are unique identifiers that will appear in comments, video descriptions, and on channel pages, among other places. This will allow users to quickly tag others.

"It'll soon be simpler and faster to mention each other in comments, community posts, video descriptions and more," YouTube said via the announcement. "For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences."

Handles will be rolled out over the next month and creators will be notified when they can choose their handle. If a channel already has a personalized URL, that will become the handle by default, though this can be changed for a short period after the notification is received.

YouTube has announced that it will be introducing "handles" - a unique identifier for channels similar to those used on other social media sites. This update will offer content creators more opportunities to brand their channels and distinguish themselves from others.

The handles selection process will take into account factors such as YouTube presence, subscriber count, and channel activity. Those who have already established a strong presence on YouTube will be given priority access to choosing their handles.

This is an exciting update for content creators on YouTube, who will now have more control over how their channels are represented. For more information, you can read the full announcement here: (

One of the things that makes TikTok unique is its @username feature, which allows users to have conversations with each other through posts and comments. Now, YouTube is hoping to replicate this feature on its platform by adding @username handles to channel pages and Shorts. By doing so, YouTube is giving users more opportunities to engage with each other and start discussions around the content they're watching.

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