New support for retailer shipping data on

September 22, 2020

Starting today, Google supports shippingDetails markup as an alternative way for retailers to be eligible for shipping details in Google Search results. This change comes after Google allowed retailers to list their products across different Google surfaces without payment in June 2020.

Shipping details, including cost and expected delivery times, are often a key consideration for users making purchase decisions. In our own studies, we've heard that users abandon shopping checkouts because of unforeseen or uncertain shipping costs. This is why we will often show shipping cost information in certain result types, including listings on Google Search (currently in the US, in English only).

More information on this change can be found here:

Starting today, Google now supports the shippingDetails markup type for retailers who don't have active Merchant Center accounts with product feeds. This allows retailers to configure shipping settings in Google Search results in order to display this information.

For retailers that are interested in this new markup, check out our documentation to get started.

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