We've uncovered an opportunity to improve your job posting pages, and it only takes a few changes to the
description section of a posting in the jobs experience on Google Search, we only present text that is included in the description property. That's why it's important to include information about job qualifications, skills, benefits, etc. in the
The following screenshot illustates proper use of the
description field, as the job posting includes all relevant data for the user to make a more informed decision on whether or not they'd be interested in applying for the job.
Here are two examples of both a complete and incomplete job posting markup implementation:
Here's an example of a complete
description field. The job
description field includes all of the relevant information about the job, including qualifications.
The @context and @type fields are both required in order to create a valid JobPosting. The title field is also required, and should be the name of the position being offered. The description field is where you will provide most of the details about the job, including duties and qualifications. The qualifications field is optional, but if included, should contain all the information from the description field.
To make sure that users can view the full job description in the "Jobs" experience on Google Search, review the
description field to ensure that it includes all relevant information. This information might be included in other fields, like
qualifications, but it's important to also include it in the
description field. You don't need to remove the more specific fields; just make sure that the same information is included in the
If you have any questions about this, you can discuss it with experts in the Search Central community or get in touch with us on Twitter.
This advice was posted by Bobby Panczer, Software Engineer.