Google On The Use Of AI Images

October 8, 2022

In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites. Some of their opinions might seem surprising given how AI generated text content is treated by Google.

John Mueller highlighted inherent limitations in the AI image generator technology. Automatically generated text content is prohibited for Google search within the limited context of the use of it for manipulating the search results.

Google’s guidelines on autogenerated content state: > “In cases where it’s intended to manipulate search rankings and not help users, Google may take actions on such content.”

Google’s John Mueller is also on record stating that AI generated text content is considered spam.

According to Google's Webmaster Guidelines, "automatically generated content" is considered spam and is not allowed. This includes content that is generated by automatic translation tools.

However, there are some exceptions to this rule. For example, if a human reviews and curates the content before it is published, then it is allowed.

The new HTTPS report in Google Search Console
Last year, Google released the Page Experience report in Search Console to help site owners understand and fix issues affecting how Google evaluates the page experience for their site. One of the comm...
Read More
Google Clarifies Product Review Best Practices
Google recently updated its documentation on how to write product reviews, adding examples of different types of product reviewers and tightening the focus of the documentation with more precise wordi...
Read More