Google has introduced a new system for generating titles for web pages. The new system is designed to create titles that are more relevant to the content of the page, regardless of the particular query. The new system makes use of text that humans can visually see when they arrive at a web page, including the main visual title or headline, content within <H1> tags or other header tags, and content that is large and prominent through the use of style treatments.
Google announced an update to the way they generate page titles in search results. The update is designed to produce more readable and accessible titles for pages. In some cases, Google may add site names where that is seen as helpful. In other instances, when encountering an extremely long title, they might select the most relevantportion rather than starting at the beginning and truncating more useful parts.
This change is just one part of Google's efforts to make search results more user-friendly. Previously, they had explained why they were going beyond just using the HTML title tag - because HTML title tags don't always describe a page well. This can be due to various reasons, such as the title being very long, "stuffed" with keywords, or simply lacking a title tag entirely.
Google's aim is for their search results to be as user-friendly as possible, so that users can find what they're looking for quickly and easily. This latest update is just one more step in that direction.
According to a recent change, Danny Sullivan of Search Liaison reports that focus on creating great HTML title tags is still valid. The main advice to site owners remains the same: focus on creating great HTML title tags. This is because, of all the ways we generate titles, content from HTML title tags is still by far the most likely used, more than 80% of the time.
As with any system, the titles they generate won't always be perfect. We do welcome any feedback in our forums.