How to avoid getting blacklisted by Google?¶
One of the most crucial steps in SEO is to make sure Google does not blacklist your domain. A domain that is blacklisted or dropped by Google or, even worst, a PBN that does not adhere to Google guidelines will not get any traffic from Google, and in today's world, that is as close to a death sentence as a website could get.
Here in this guide, we will go through the processes needed to make sure your domain is not blacklisted by Google.
What does being black listed by Google mean?¶
Technically speaking, and from what we understand, there are two categories of blacklisted domains. 1. A domain that is marked by Google and won't get listed on Google search results even when the domain deserves to rank high. This can be a result of a manual review or an algorithm flag 2. Domains that are considered spam or in breach of Google guidelines. These domains won't provide any benefits (share juice to other domains) by linking to other domains. Google used to remove these domains from the Google index, but these days the domains stay in Google DB, but in the background, all the links that go out are considered spam and are removed from the Google algorithm.
What is zero-footprint SEO Hosting?¶
In the early years of SEO Hosting, the primary purpose of such services was to help SEO agencies improve their backlinks juice by having them all come from different C classes. This was based on a Google patent that explained how Google would give higher page rank to backlinks from other C classes to those from the same site or same C class.
But as more and more companies started to use these services, this became a problem for Google and a source of enormous blackhat SEO that Google had to act on.
In its patents, Google explains how it uses different C classes as a mechanism to determine if other domains belong to the same individual or not. And if the backlinks all come from the same individual, Google did not want to give the target domain a high page rank as if the backlinks were organic backlinks.
What options do Google have to verify the relationship between the domains?¶
Back before traditional SEO Hosting companies became a thing. Checking each backlink's C class was one of the easiest ways for Google to determine if the backlinks are organic or not. Nowadays, Google uses many different mechanisms to verify the relationship between the domains. 1. Whois record of a domain: If all backlinks to a website come from domains that all have the same whois record, it will be easy to see that the backlink scheme is not organic.
Whois record of the IP address: Similar to the above, if all backlink IPs are owned by the same provider, it won't be that hard to come to the conclusion that the backlinks are potentially all in the hand of one individual.
The router of each IP: By running a simple traceroute, Google can see if all IPs are from the same data centre or are coming from all over the world.
Actions that are needed to avoid google deindexation.¶
When it comes to SEO Hosting, traditional SEO Hosting providers are all poisonous. All IPs provided by traditional providers are all from the same data centre and behind the same set of routers. Google can easily see a graph of backlinks that are owned by the same entity and block those backlinks or, worst of all, put a penalty on the target domain.
The only option to avoid these penalties is to use different IPs from different DCs for each domain. This is where Smart SEO Hosting comes into play, providing IPs from all around the world and from various data centres.
The IPs provided by Smart SEO Hosting are all owned by different web hosting, VPS hosting and major cloud providers. In other words, the IPs mimic the real backbone of the internet.