All companies, and not just the big ones, require a brand ambassador to further promote the company's products and services. Most would look for the hottest names of the time, such as models, artists, and people of influence in their respective fields. But to let you in on a little secret. The perfect brand ambassador is not found in billboards or TV commercials, and all you actually have to do is wait for their 9-to-5 shift to start!
Your employees represent your company and brand. That being said, you would want to be represented well, wouldn't you? Not only are your employees a reflection of how you treat your people, but a happy employee is a good statement of your company's culture and a sign of a good work environment.
Now that you know how important your employees are as brand ambassadors, you might want to take note of how to take care of them best. Keep these tips in mind and you'll surely be represented well.
- Happy employee = good ambassador – Surely, you would want your employees to be happy with the company. They have to be treated well, with respect and credit, and they have to be treated like the important asset that they are. As long as they feel like they are playing an important part, the proud employee would do the promotion that your company needs.
- Stick to your core values – It would be best if your company works towards a common goal and vision. The employees of your company would most definitely want to know that they are working for something big, and having a set of values to follow is crucial. After all, we all want to make a difference, right? Make your employees feel like they are.
- Let them talk about you – Your employees talk about you more than you think. Outside work, they are on social media, and casual conversations steer to the topic of employment as well. And that is not a bad thing! It might be best, however, to have your employees follow some rules regarding the use of your company's name, especially in social media.
- Incentive systems work – The best motivation there is is a reward for good behavior. In any industry, employees are driven to putting extra effort to get some extra for themselves, and that ranges from cash bonuses to additional days off. Try building a system that would reward them for promoting the company. A simple thanks would be heartwarming, but your employees might appreciate something more material.
Do you think your employees are doing well as brand ambassadors? Leave a comment below and tell us how you do it.