Year after year, we are told about the demise of email and email marketing. The dramatic nature of marketers can sometimes be overwhelming. As soon as they see a new marketing tactic (mobile marketing or social media marketing), they immediately claim that the former tactic in place has died. This is however preposterous, as email marketing is still as alive as it used to be.
It being alive nevertheless is still being seen as weak to compete with the new tactics in the market. But marketers are still experiencing huge ROI from effective email marketing campaigns.
Even with everything I have mentioned, the skeptical nature of man allows you to still doubt my words. So, I’m not going to try to change your mind by justifying email marketing. I am simply going to present facts to you, and leave you to make your conclusions.
With these survey results and facts, it is quite obvious that email marketing is still alive, and not dead according to popular conclusion. When harnessed properly, it can be used to engage your customers personally, generate leads and turn prospective customers into customers who wouldn’t leave.
So, what do you think? Is email marketing still worth the time and effort? Share your thoughts by commenting below.