The release of Google’s Panda 4.0 had impacted a lot of Press Release Websites. Its released on May 20, 2014 had raised a lot of Search Engine Experts and Press Release shaking their heads and shocked. The searched industry were not prepared by the changes the new Panda 4.0 had in the search engine algorithm which objectives are to filter out low quality of content. The new Panda 4.0 aims to improve the quality of the content on the search engine results.
Google have found a way to discern whether your content is reliable, trustworthy or how deserving it is to get higher ranking. Its objective is for users and searchers to find the most relevant content of results and put the content with poor quality down the search engine results.
These changes had hit many websites and had lessened some big press release website big time. Although, the Panda 4.0’s aim is to provide the searchers good quality content, it had caught the search engine industry off guard and scratching their heads with the major loss of traffic their press release site had gotten. Some might not had been affected with their ranking list, but the traffic showed a great sudden jump from high to low rating.