The availability of social media makes public relations quite simpler than it was back when traditional media was the way to go. In the days when social media was not in the mainstream, the peak of PR would be a TV appearance, and once you get seen on TV, business gets easier and better.
If you're looking to rank higher on the search engine results page, it's time to consider social media. While many people still think of search engines and social media as two completely different spheres, they actually have a lot more in common than you'd think. If you treat social media like an extension of your SEO strategy, you'll be well on your way to improving your rankings in both places