Your business’ Google AdWords campaigns can easily be a waste of money if you’re not paying attention to certain metrics and optimizing them on a regular basis. One of the most important and easiest ways to optimize your budget is by building a negative keyword list.
SEO (Search Engine Optimization) is a free way of boosting your search engine rankings. It involves on page and off page activities to optimize your website for organic searches. This method is more cost effective than paid placements such as Google ads, Bing Ads or any other form of Sponsored advertising that you see on search engines. But, do they work? Is it worth the money spent? Are you better off investing in advertisements instead?