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SEO (Search Engine Optimization) is a free way of boosting your search engine rankings. It involves on page and off page activities to optimize your website for organic searches. This method is more cost effective than paid placements such as Google ads, Bing Ads or any other form of Sponsored advertising that you see on search engines. But, do they work? Is it worth the money spent? Are you better off investing in advertisements instead?
While Google ads are an easy way to boost website traffic, they aren't the best. There are better ways. The main advantage of Google Ads is that it's easy and quick to set up, but if you're looking for long-term success and growth, SEO is a better option. Let's see why:
You may wonder how ads on Google are different from the other online platforms. On Facebook, Instagram, Twitter and LinkedIn, you're paying for impressions, clicks or interactions.
On Google Ads you're paying for conversions: someone visiting your website after clicking an ad or making a purchase through one of your landing pages. When it comes to trust, people trust search results more than Ad placement because they know that they can always find something relevant in them (even if they don't click on it).
Interestingly enough this is also true when it comes to social media advertising: people tend not to trust ads from brands they follow on social media even if these brands have built up some credibility over time due to their presence there."
People tend to pay more on websites that are on organic search results. When you are searching for something, you will see ads on the side of your screen and at the top of your screen. One of the biggest reasons people tend to pay more on websites that show up at the top of organic search results is because they're more likely to be relevant to the user. In other words, if you're looking for something like "best kitchen appliance cleaners" and Google shows a website with an ad for "kitchen appliance cleaners" as one of its top results, it's more likely that you'll click on the site on the result page than the ads.
When people use Google AdWords or another paid search system, they're often shown ads based on their previous searches or similar interests, this in long run results in a negative bias towards the ads.
If your company is a small business, Google ads can be an expensive way to spend money. If you are paying more than $50 per click, then it's not worth the cost for them. This is because most small businesses won't get enough traffic from their website to make up for that amount of money spent on advertising online. It makes sense: if you don't have a lot of customers coming through the door or buying stuff online, then why would you want to spend so much cash on advertising? Instead, focus on SEO and building up your company's reputation through word-of-mouth marketing and social media presence instead: these things will help bring in new customers who are interested in what you have to offer without costing anything at all!
Google ads and SEO are not mutually exclusive. In fact, Google ads can complement your search engine optimization (SEO) efforts in a number of ways without having to pay for the traffic that you want to bring in.
Google ads and SEO are not mutually exclusive. In fact, Google ads can complement your search engine optimization (SEO) efforts in a number of ways without having to pay for the traffic that you want to bring in.