If you have a business (and I don’t mean on line business), you may want to consider opening up a Google+ account for said business. Why? It’s because Google has finally enabled those pages with Google+ to be connected to local business listing in Google Maps.

Most people say that success requires people to trudge the road less travelled by: the said road being bumpier and less convenient. Well, in terms of business-to-business (B2B) marketing, that’s true. There are two options for your business to grow:

On the last blog, we discussed on brainstorming process that is imperative in content ideation. Here are the last few elements.

Previously, we have discussed the importance of environment in setting up the mood to get our brains to work on its full capacity. Learning to work in an unhurried or new and relaxed surroundings help produce maximum ideation that could bolsters quality content. Now you have the idea. What do you do with it then?

Ideas come in many forms and sizes, and they can be a complicated lot. Ideas can be simple or complex in nature. And by their very characteristically subjective nature, we can assume that ideas vary depending on what or how it is presented. Some may come in fancy, bow-tied packages, others come in simple wrappings, others are just as natural as they can get.

“But the truth is, it’s not the idea, it’s never the idea, it’s always what you do with it.” ― Neil Gaiman The process of formulating ideas for creating digital content—either for business or for the mass media—is an altogether complicated and tricky venture. Because it does not only end with the creation of the idea itself, the challenge lies greatly on how this idea is structured and developed to consistently attract an audience to make a particular action.